– After a turbulent 2024, which saw the liquidation of Drip, the popular South African sneaker brand is making a triumphant return. Lekau Sehoana, the owner of Drip, has announced the launch of a new sneaker, the Likwid 23, set to drop next month.
The highly anticipated release will be available exclusively at TAPE, and fans of the brand are already buzzing with excitement. Many had feared the end of Drip after last year’s setbacks, including the company’s liquidation, but this new sneaker marks a fresh chapter for the brand.
Rumors surrounding a falling out between Lekau Sehoana and a business partner were also prevalent in 2024, with some speculating that the relationship issues could have contributed to Drip’s struggles. However, these rumors, largely spread via social media, remain unverified.
The Likwid 23 sneaker has already garnered attention for its sleek design, and sneaker lovers are eager to get their hands on it.
Drip’s comeback is seen as a testament to the resilience of Sehoana and his commitment to creating employment opportunities for many South Africans facing economic challenges. As the brand re-establishes itself, Drip enthusiasts are rallying behind the company, encouraging support for a local black-owned business that has brought job opportunities to a large number of South Africans.
As 2025 unfolds, all eyes will be on Drip and its new ventures, hoping this is the start of an exciting new era for the beloved sneaker brand.