There is money in Facebook, and proof of that is seen in the success of Makhi, popularly known as Thee Shwapa Queen. The Mpumalanga-based content creator is living proof that one can build a solid career through social media.
The single mother has achieved remarkable milestones over the past year (2025). Within the same year, she bought two cars, renovated her home, and furnished it—all through income generated from Facebook content creation. With over 2 million followers on the platform, Makhi has shown that consistency and strategy can turn content into a business.
She is serious and intentional about her posts. Some may even label her “insane” because of how committed she is, but with youth unemployment continuously rising in Mzansi, who can really blame her?
In her latest post, she shared:
“I did all this in the space of one month because of Facebook. Take content as your job.”
In today’s world, landing a dream job is no longer easy. AI is rapidly taking over many traditional jobs, leaving fewer opportunities for young people. This is why I encourage the youth to consider social media as a career path and learn how to monetize it—just like Thee Shwapa Queen, also known as Makhi.
Her journey is a reminder that digital platforms, when used strategically, can change lives.